Step 1: Goal Alignment & Briefs:

Clarify goals & briefs: – Whether you want awareness Awareness/views/impressions? Clicks? Conversions? Sales? traffic, free-trial sign ups, real signups, or sales, we design the strategy around your KPIs. Here’s the full breakdown –

Goal setting & briefs – Define exactly what success looks like (i.e. success metrics & numbers, goals to hit as target) ( total no. views, engagement,, link clicks, free-trial sign ups, signups, conversions, sales, referrals). We work with you to define whether success
means brand awareness, traffic, free-trial sign-ups, or direct sales.

Campaign goal alignment & building strategy: Define your exact success metrics & numbers to hit. (i.e. success metrics & numbers, goals to hit as target) ( total no. views, engagement,, link clicks, free-trial sign ups, signups, conversions, sales, referrals).

Campaign goal strategy & target metrics to hit: Do you want awareness? Tell us the number you want to hit in terms of views or impressions, and we’ll build a strategy for optimizing for maximising reach and for reach and views. Looking for signups or conversions? We’ll build strategies around clicks, landing page traffic, and CTAs.

Whether its brand awareness, clicks, sign-ups, or direct sales. Awareness, traffic, sign-ups, or direct sales — we set the strategy around your KPIs.

Hitting success metrics: Every strategy is built around your success metrics & KPIs to hit. That you need to reach

Step 2: Data-driven, Smart & Advanced influencer scoring:

Build a tailored shortlist using our scoring system, aligning creators with your audience and campaign objectives – built using data-backed scoring systems, ensuring only the best creators
for your budget.

Using our internal scoring systems & advanced tools, we analyze creators across several hundred variables of factors & then go a 10point score and only the highest scores are selected scoring doing a proprietary analysis

Content Similarity Accuracy & Relevance – closeness of niche/idea of your campaign brief or idea matches their content (i.e. similarity & content niche overlap), content niche consistency, (i.e. no matter how many subscribers or followers they have or how many views they get on their videos – If their audience doesn’t care about your topic, they’ll skip, therefore we go through their last 20 posts or recent 6 months videos or content and ensure at least 80% of their content to be in your niche that).

We run sophisticated & propriety analysis that separates creators whose viral hits are algorithmic lottery tickets from those with epeatable content systems that consistently perform, because here’s what mediocre agencies miss. Not only do we check against your sponsored content or campaign goals & niche, how well this content performed (i.e. views, engagement, comments, shares, likes) but analyze further deep advanced insights such as spike in views, views-vs-time, evergreen or hype content, is the content still getting views on youtube (i.e. this is a strong indicator that the campaign sponsored content will exceed & outperform expectations), outlier score analysis across their last 30-50 videos looking for consistency patterns—creators worth your investment show tight clustering (topic similarity) & engagement rates around their median performance with less variance in views, not huge swings/variations between viral explosions and low engagement or views content. 2 million views and nineteen others struggling to crack 50K isn’t a content machine, they’re a one-hit wonder that got lucky and luck doesn’t scale your campaign. We do all this to ensure and guarantee that we select creators & likely to convert & exceed predictable results & whose audience is already proven to be engaged.

Niche topic Outliers, Durations and Retention curves – recent performance or outlier range – 50x or 100x or more i.e. niche-similar content or niche/topic in terms of total iews, views-to-likes, likes-to-comments for these videos), which parts of the content
were largely viewed by audience, what are the most viewed, average view duration, are ideos still being viewed (i.e. evergreen vs trendy topic) and also their retention urves/graphs in niche-similar content (i.e. retention graphs will allow us to figure out here to place your sponsored content or ad for ensuring for maximum visibility, ideally e’re looking for less than 85% of viewers drop off in first 30 seconds) because you can’t onvert viewers who never even make it to your sponsored part of the content. Creators ith retention curves that stay flat or slightly increase during sponsored segments are deal because they are able to really integrate sponsored content or ads perfectly intotheir content – it signals a creator who can blend sponsorships into their content so aturally (i.e. better storytelling into the content or more skilled at narrative of the sonsored content) — it means their audience trusts their recommendations enough to
lean in rather than reach for the skip button. These creators convert at multiple rates copared to other creators who have more views, more subscribers or higher early retention rates but have steeper drop off or skipped moments in the content. These are deep indicators that only we know of and go through & are able then to use to your advantage since our founder had his own Youtube channels – which allow us to accurately predict strong performance in your campaign content.

Audience intent matches – based on the comment sentiment determine whether audience has high intent or weak intent (i.e. mostly new, regular or casual viewers) – audience segmentation (latest feature on studio)

Comment Sentiment Analysis & Engagement – how really engaged or are they leaving random/emoji comments or is there real engagement between the audience & creator or other commentators – (we do this by analysing all the comments or just the top 10% of most liked comments and (i.e how engaged are they with the audience).Unlike most agencies that rely on surface-level engagement rates, we dig deeper to find creators who actually drive meaningful audience action. A video might rack up likes and comments, but if there’s no real intent behind them, it won’t move the needle. Most agencies pick influencers based on surface metrics alone. We don’t. We dig deeper—analyzing engagement quality, not just quantity—so your campaign reaches people who actually take action. This allows us to know whether the engagement is realor are viewers just leaving random comments, like on the video which might tell that they have good engagement but then there is no strong intent behind & just a random thank you does not really give a strong indicator of your sponsored campaign performance.
Audience Persona/ICP checks – dig deep into the comments to uncover real audience identity, interests – what kind of videos they make and what their viewers talk about in the comments. We reverse-engineer who’s actually watching a creator by analyzing their content by checking things like language, location, and common/most liked questions, we learn who’s really watching. We also look at data like where viewers live and how old they are. This ensures we only work with creators whose audience mirrors your target persona, driving higher engagement and stronger & predictable conversions/engagement.

Competitor analysis/Saturation checks – any direct or non-direct competitors promoted in the past 3-4 months or complementary competitors or brands promoted – this is a good indicator or are these complementary to your brand

Brand Safety Audit – no past scandals or controversies. Zero-tolerance threshold & Brand protection guarantee – i.e. therefore creators with no patterns or controversies or scandals, clean professional reputation, responsible audience management, and demonstrated judgment under pressure make the shortlist. One toxic partnership can undo six months of brand-building overnight—conducting comprehensive creening
ensures that your brand & legacy always kept safe & sound. accountability assessment: Evaluate whether they take genuine accountability for mistakes or double down, play victim, blame audiences, and issue non-apology apologies that escalate situations,