Narrate.
Convert.
Scale.
We’re a boutique influencer marketing agency based in Toronto.
We’re exclusively focused on helping tech & AI startups and SaaS companies scale through curated influencer marketing.
We don’t do mass outreach or cookie-cutter deals.
Our work is precise, research-based and results-driven - focused on majorly YouTube influencers in the tech space and AI & SaaS niche.
We help scale companies - rapidly - through our one-of-a-kind strategy.
Simply put, we make your budget dollars work harder for you.
Here’s an overview of our strategy:
We dig deep into understanding & getting deep insights into your target audience & ideal customer persona (i.e. age, gender, location - but more importantly their specific interests, problems they’re looking to solve & many others).
From this point we try to understand your campaign brief, content strategy & campaign goals to create a more targeted list.
Based on all of this we are then able to precisely target creators and/or influencers who are able to drive results for the campaign.
Depending on whether you’re interested in a one-time collaboration with multiple creators or you’re interested in our premium services - it will be different strategies & outcomes.
If you’re interested in doing a one-time collaboration then based on your target demographic audiences we’ll start to create a list of curated influencers specifically for your campaign & manage all the talent, contracts & deliverables up to final delivery.
Our premium services include a more comprehensive campaign strategy - depending on the complexity of your campaigns goals and briefs (i.e. we can target creators that already create content that strongly aligns with your campaign). Services include (but are not limited to) idea generation, scripting, length of video, optimizing budget to hit campaign goals (i.e. views, clicks, new sign-ups, referrals, sales & many more) & strategies on how to get the highest return for your budget. More information can be found here (link to How does it work/strategy?)
We then build a custom scoring system aligned with your goals/targets, then handpick from this list the influencers who are able to exponentially drive & exceed your campaign goals.
We secure you only the highest-quality partnerships with curated selections & vetted influencers, media kits & approvals.
Now that we already got a deep understanding of your campaign goals & objectives - therefore from here we will then brief them on your campaigns goals & objectives (whether its an integration or a midroll ad or a full dedicated video), performance bonuses after overall campaigns exceeds specific objectives (i.e. overall engagement + conversion metrics), negotiate terms of payment & contracts including any other targets that must be met as part of your campaign strategy, provide the tracking links (i.e. utm parameters), the conversion metrics, manage & coordinate all the influencers deliverables, deadlines & timelines for draft approvals, track engagement metrics (i.e. likes, shares, most popular comments).
Here - if this is your first time doing influencer marketing, we suggest doing a pilot campaign with micro & nano creators before engaging your entire budget & then after pilot deliverables & uploads, closely monitor track engagements, link clicks and any other conversion metrics to further optimize for final campaign - to really drive the highest results.
This is also the stage where we start sending you all the draft of their uploads for the approvals, timelines for revisions, campaign live dates, and ensure that they meet all your deadlines.
Voila! - content goes live!
The content goes live, you have really successful campaign, hit & exceeded all your target metrics - but what now?
Scale further - above & beyond. Here we have to move quickly & fast by starting to run them as paid ads plus reaching out to more creators to scale & amplify results.
Frequently Asked Questions
Narrate & Convert - We are an AI-driven influencer marketing agency focused on helping scale AI, Saas & tech brands through influencer marketing.
We do it better than anyone else.
Unlike traditional influencer marketing agencies, we use AI, data science & engineering to match your brand with creators who actually convert—then optimize & drive every lever for outcomes that matter - driving & exceeding results.
We accomplish this by offering two distinct but overlapping services.
Our main service is one-time collaborations, we get your requirements for the audience target that you’re marketing to & then match you with ideal influencers that perfectly matches your audience even with the most difficult-to-match customer personas.
Our premium service is also ideation/strategy to your marketing team that does have slightly higher fees but takes the guesswork out of your content marketing i.e. on top of influencer matching, ideation, scripting or storytelling, outlier research content repurposing plus a lot more. It is a premium & tailored service where in addition to finding influencers that are really able to scale your brand, we also include things like topic alignment, audience alignment plus a whole lot more. This service is for larger brands or smaller brands with limited budget but still want to get the highest results (i.e. return-on-investment) on and drive & get the most performance and results thru their campaign.
We work primarily with AI startups, SaaS & technology companies,
This exclusivity & precision allows us to target a high quality audience ensuring that we really drive the best results
If you are not sure whether your brand or company falls under our specialized niche or industry, feel free to reach out then we can help and determine if our services will be right for you and which of our services would be best & right for you.
Our primary platform is Youtube.
Why Youtube? Youtube is bigger than both Instagram & Tiktok - with 2.5 billion activeusers.
Unlike TikTok or Instagram, where content fades fast, your integration or dedicated videoon YouTube will bring your campaign results for weeks or months, in some cases yearsafter they’re uploaded.
Youtube is the only platform where you can generate revenue & performance from a single campaign video for months to come unlike TIktok here it's watched once and never again or Instagram where it's hardly watched more than twice or 4 times.
A single sponsored video can continue generating views, brand awareness, and conversions for weeks or months after content & upload goes live. This means your influencer marketing budget keeps delivering, weeks, months & in rare cases years after the campaign.
In addition, YouTube attracts an older demographic compared to TikTok, Twitch, or Instagram. As a result, its audience generally has higher disposable income and higher purchasing power. While there are different factors to consider & prioritize - this is one of the key reasons we prioritize YouTube. Its viewers are more deliberate & less impulsive but, making it the ideal platform for promoting higher-value products or services that require more longer decision-making.
If your goal on the other hand, is to connect with a younger audience, TikTok is often the best choice. Its Gen Z user base is highly active, but their purchasing behavior tends to lean toward quick, impulse buys — usually lower-cost products or services. This really depends on your industry & niche.
Simply put, YouTube isn’t just another social platform — it's the 2nd largest search engine. Youtube audiences not only have higher income & purchasing power but also real intent - looking for a solution to their problem or real problem solving intent. it is the highest converting channel - its content is king. That’s why it is able to consistently brings higher conversions than other platforms.
YouTube combines organic content and search power - making it the perfect platform for brands that want long-term growth & results.
There is a reason why Youtube is able to pay influencers up to 15 times more than their competitors for their content.
Youtube as a platform, in addition to containing a higher converting audience than both Instagram & Tiktok. The average on Youtube spends at least an average of 40 mins per session, i.e. resulting in more nurturing, leading to higher results or higher long-term revenue and more likely convert into a paying customer - all of which is the reason we heavily focus on Youtube.
YouTube also takes up almost forty per cent of the world's mobile traffic from mobile devices.
By focusing your influencer marketing budget on YouTube with us, you’re not just buying one-time exposure. You’re investing in long-term campaigns that build long-term trust for your business, your brand becomes the go-to authority and really drive long-term results for months to come
Note that Youtube is our primary platform, but we also work with influencer/creators on Tiktok, Twitch, Instagram and other channels - herefore we work on other platforms.
At this point, we’ll move quickly to scale this even further by running them as ads - on the platform they went viral. This is the fastest way to gain or capture more audience and by taking advantage of the virality.
Another smart approach is to create or make similar videos around the same topics and reach out to other creators in the same niche - by creating content that people are already watching as a result you naturally reach more of the right audience.
The real challenge is finding the right creators that has the right audience. Searching, vetting, and reaching out to them on your own can take thousands of hours.
That’s where we come in - We handle the hard part.
We take care of the heavy lifting by finding, matching, and managing the best-fit creators for your brand, campaign & budget - saving you time and effort, but also ensuring that your marketing budget goes toward creators who can actually deliver results. The best part? We do all of this for a small fee only.
